Analysis of SmartyPants Vitamins’ Customer Acquisition Efforts

Without any inside info, I took a look, made some suggestions and asked some questions about ways to improve what Smartypants Vitamins is doing. I’m a fan of the brand and just wanted to put together a brief video of some thoughts on how they might be able to do things better.
Video and write-up, whichever you prefer.

http://www.roundtwopartners.com/smartypants

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Caith Chapman
GM, eCommerce & Consumer Products, Tastemade

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